The GCC asset management landscape is entering a new phase. This change is shaped by evolving regulation, growing investor sophistication, and demand for scalable yet compliant investment products. Notably, asset management product strategy is becoming increasingly important in this context.
During the FT Live – Future of Asset Management Middle East event, industry leaders discussed how product strategy and distribution models must adapt to these realities. In fact, conversations around asset management product strategy were a key focus throughout the event.
This session brought together senior practitioners to examine emerging fund structures and Shariah considerations. Additionally, they discussed the practical challenges of bringing innovative products to market across the region.
Watch the full discussion on FT Live
Session Overview: Product Strategy in Focus
The panel focused on how asset managers in the GCC are re-thinking product design to balance scalability, regulatory compliance, and investor expectations. As regulations mature across the region, firms are increasingly testing new structures. In fact, many of these structures go beyond traditional mutual funds and show the influence of asset management product strategy.
Key themes included the rise of interval funds, dual-share ETFs, and tokenised vehicles. At the same time, they discussed the operational and regulatory complexities these products introduce.
Key Themes Discussed
- Commercial viability of interval funds, dual-share ETFs and tokenized vehicles in the GCC
- Distribution and interoperability challenges across regional platforms
- Shariah screening and certification constraints when introducing innovative structures
- Aligning global product frameworks with local regulatory nuance and investor behaviour
Demeter’s Perspective on GCC Product Innovation
Participation in this discussion reflects Demeter’s ongoing focus on understanding how global product innovation translates into the Middle East context. With increasing demand for compliant, scalable and transparent investment solutions, product strategy is no longer a purely technical exercise. Instead, it is a distribution and trust challenge. Moreover, asset management product strategy plays a crucial role in shaping the future of these solutions.
Demeter continues to engage with regional and international stakeholders to support asset managers navigating this evolving landscape.
This discussion reflects Demeter’s broader approach to supporting asset managers. More specifically, Demeter helps as they navigate regulatory, product and distribution complexity across global and regional markets. Ultimately, asset management product strategy is an essential component when considering innovation in the GCC.
Panel Speakers
- Edward Talmor-Gera – CEO & Founder, NewVest
- Michal Samawi – Senior Executive Officer, Emirates NBD Asset Management
- John Hensel – Senior Vice President, Middle East Markets, Demeter
- Baptiste Aboulian – Group Managing Editor, FT Specialist US (Moderator)
Eligible investors may request access to additional information, research and selected materials.